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What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize and plan, but we all have to be ready to shift marketing and business strategies at any time. Over […]
Given the disruption of 2020, it may feel a little presumptive, even foolish, to start planning for what may or may not be coming in the year ahead. Almost every plan you would have had in place for this year would have been thrown out by the pandemic, and/or other unforeseen shifts that seem to […]
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). It’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On event, falling almost on the eve of production BERT’s first birthday, included […]
Cyber-security researchers from Ben-Gurion University of the Negev recently discovered a computer attack that could allow hackers to remotely trick laboratory scientists into creating toxins and viruses. The setup: Medical professionals use synthetic DNA for a variety of reasons, including the development of immunogens for creating vaccines. The Ben-Gurion researchers developed and tested an end-to-end attack […]
As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. On the other hand, despite a deep recession and a highly […]
People remember what makes them feel. Content is no different. If you want something to resonate with audiences, you need to tap into what emotions you’re addressing. If you don’t have a handle on this, you won’t execute the content as well as you could have, and you may not engage as many people as you’d […]
Having an organic digital presence is essential to business success. Read on to learn how to measure, grow, and maintain it in search. An organic presence is essential to any business that wants to succeed in the new age of search. Having this presence demonstrates a clear vision. This vision includes deeply understanding your target […]
Google’s Gary Illyes shares details of signals and weightings used for identifying canonical page and duplicates. Google’s Gary Illyes shared a great deal of information about how Google detects duplicate pages and then chooses the canonical page to be included in the search engine results pages. He also shared how at least twenty different signals […]
Google Analytics is one of the most powerful (and free, free is important) tools available in a modern marketer’s arsenal. You should have it on your site, and if you don’t, you can get started really quickly and start tracking visitors right here. This article will show you how to find and measure many of your crucial marketing […]
Big Data is creating a revolution in healthcare, providing better outcomes while eliminating fraud and abuse, which contributes to a large percentage of healthcare costs. Much like the ‘complexity’ involved in a surgery, the volatility involved in healthcare data is so uniquely complex, that a holistic approach is needed to handle the structured and unstructured […]
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