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2020 taught me how valuable it is to put purpose at the heart of decision-making. Even when the business is nose-diving. In fact, especially when the business is nose-diving. For me and my colleagues at Uber the start of the pandemic last year was a moment of contrasts. On the one hand, our mobility business dropped by […]
When it was time to pick a school for my youngest daughter, we visited a few to see which one would be a good fit. The first one was the most prestigious, and it showed. They were well prepared, all the information was readily available, and nothing was left to chance. The second school we […]
If you spend hours of the day on your phone checking social media, you’re not unusual. The average internet user spends two hours a day on various social media sites. But does your habit of checking Facebook, Instagram, Twitter and TikTok every few hours make you a social media “addict”? The term “social media addiction” is being […]
Can Gamification Help eCommerce Startups Standout in 2021? Everyone loves games be it, children or adults. From Candy Crush to PUBG and Super Mario Bros, various addictive games have won over the hearts of users from all across the world. However, the question is, can startups make use of gamification to grow and expand their […]
In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: release now, fix the issues later. Launch the feature today or watch your competitors outpace you. Meet the deadline or lose a vitally important partner/client. These […]
Why do we do all of the things we do, like building new products, attending planning meetings, creating new processes, or writing articles? Because someone (hopefully us!) thinks each of those things is objectively good. And if each thing is good, then collectively, they are all… perfect? Unfortunately, the math doesn’t work out that way. […]
How to Make Your Business Website More User-Friendly The best sales pitch in the world won’t do your homepage any good if users have trouble finding the “buy now” button, or trouble figuring out which subscription package will give them what they’re after. Clarity and user-friendliness are two crucial aspects of a good business website. […]
We’re living a lot of our lives virtually, increasingly looking to digital channels and platforms for shopping, entertainment, and educational needs. Unsurprisingly, many people now have their first encounter with a brand online yet marketers are letting the sound of their brand blow away in the wind. Few are paying attention to crafting an effective […]
Page Speed Takes On A Whole New Meaning In 2021 Page speed has been an ongoing topic since Google made it clear that mobile was the future of search. It’s a ranking factor that’s been baked into the algorithm, however, it’s about to take on a bigger role with Google’s updated version of what factors […]
With Apple planning to roll out its new IDFA update shortly, which is expected to significantly reduce the amount of behavioral data available to advertisers across the mobile eco-system, Google is also exploring its options on this front, as it works to bring Android up to speed with the broader push towards increased data tracking transparency. As per Bloomberg: “Internally, […]
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