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Have you left a comment recently? Why did you? It’s very interesting to see these behaviors from an owner and business perspective, but even more so from a creator. These comments show the flow and energy around a topic. The more emotion that is attached the greater the comments. That doesn’t mean all comments will […]
How can you change something if you can’t see it? The low and variable quality of meetings is a consistent pain point for organizations large and small. While ‘Zoom fatigue’ is certainly a recent driver of meeting dissatisfaction, for years, general meeting culture has discouraged diverse participation and quality engagement. A study published in the American […]
I spent many years working with start-ups and large corporations, and invariably they all spent a large proportion of their budgets getting their message across to consumers and other businesses. Yet while there is no doubt that external communications are important, I found that the most successful companies were, in fact, the ones which dedicated […]
Best CRO Practices To Double Your Revenue In recent months, Conversion Rate Optimization ( CRO) has seen a boost in popularity. If you are in the communications business, you might have heard about it before and ignored it as just another fad or buzzword that will pass away eventually. In fact, according to a latest […]
I often sit on my sofa and hum tunes that I made up in my head. While doing that, I also imagine that my automatically gets converted to a beautiful musical piece. Google‘s new machine learning algorithm experiment, Tone Transfer, makes that fantasy come true — at least to an extent. The idea is simple. Go to […]
If the last decade has taught us anything about the digital world, it’s that progress and ethics are not inextricably linked. Far from it; those in the world of tech looking to race to the cutting edge will often push ahead with the former, to the detriment of the latter. These issues are more relevant […]
What Local Customers Wish to See More of on Your Company Website Local customers want certain information when deciding who to do business with. If someone is looking for a local company, certain information — like store hours and location — is vital. It’s much more important than if people wanted to work with an […]
How Search Works – A Guide to Google’s Algorithm SEO, aka Search Engine Optimization, is the methodology to make the website search engine friendly and rank it on SERP for organic traffic. But before working on SEO for your website, you need to understand how the search engine works or what’s the Google algorithms for SEO. […]
How Bounce Rate Affects Your SEO Bounce rate is one of the crucial metrics in digital marketing that all website owners strive to reduce. However, this is not always as important as they say. Since most site owners only have access to Google Analytics, there is nothing to compare. Is my failure rate too high […]
Free vs. Paid Web Hosting: The Impact For Your Project SEO When improving website SEO, many focus on keywords, domain names, and web design, but forget that web hosting also makes an impact. Hosting has more impact than just making your website available. When utilized right, you can rely on your hosting to lighten the […]
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