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Social Media Marketing Post-COVID: Marketers Predict the Future

What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize and plan, but we all have to be ready to shift marketing and business strategies at any time. Over […]

  • Sergei Kosiachenko
  • December 28, 2020
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Could Google passage indexing be leveraging BERT?

How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). It’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On event, falling almost on the eve of production BERT’s first birthday, included […]

  • Sergei Kosiachenko
  • December 17, 2020
  • 0 Comment

Study: Security flaw could allow hackers to trick lab scientists into making viruses

Cyber-security researchers from Ben-Gurion University of the Negev recently discovered a computer attack that could allow hackers to remotely trick laboratory scientists into creating toxins and viruses. The setup: Medical professionals use synthetic DNA for a variety of reasons, including the development of immunogens for creating vaccines. The Ben-Gurion researchers developed and tested an end-to-end attack […]

  • Sergei Kosiachenko
  • December 11, 2020
  • 0 Comment

Google’s New Algorithm: Page Experience

Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website […]

Part 1 – How to Increase Your Website Traffic Without SEO

A lot of us know that SEO can be a brilliant way to generate traffic for a website. However, for some of us, search engine optimization might be our only means of traffic and increase search results. This can be a bad thing. It is essential that you know how to diversify the traffic that is coming […]

UGC creating communities

What is your first thought when you see the phrase “Online-community”? Facebook? Forums? Is your own website on that list? It should! And that’s why: Let’s break it down and understand how we can use that knowledge to help our audience.   What is a community? A community is a group of people with commonality […]

PR and Marketing: How to Communicate During COVID-19

There is no denying that these are stressful times — COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies? That’s the all-important question at the moment for many brands. A recent study from Kantar gives some insight into how consumers expect businesses to act during the coronavirus pandemic. According […]

  • Sergei Kosiachenko
  • April 17, 2020
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What Is User Generated Content And How It Is Relevant?

What is user generated content? User Generated Content (UGC) or as some call it User Created Content (UCC), refers to any type of content information created by users. This can be in the form of videos, digital photos and other types of media belonging to an online platform which is made available to other end […]

This “Black Mirror” episode isn’t the worst reality

Who knew?! The writing was on the wall and we all ignored it. A “Black Mirror” episode coming to life. And I don’t think its a bad thing!   Well, up to the end of the decade we lived in an abundance age, everything is easy and in reach, the economy blossom and the rupture […]

The 7 Deadly Sins of Social Content Creation

Whether it’s for your own brand, or you create social content for a variety of businesses, creating consistently great content is a challenge for even the most seasoned marketers. Are you aware of your social media content sins? Often, it’s easy to pick out the mistakes that other brands or agencies are making, but it’s […]

  • Sergei Kosiachenko
  • March 23, 2020
  • 0 Comment