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The ultimate goal for any business is to be profitable, and, as most of us know, the path to doing that is to generate demand and win more deals. Attracting, nurturing, and converting new customers, however, is not an easy thing to do — even for the most profitable and notable brands. For some companies, […]
2020 Design Trends Design trends tend to go viral quickly – so it’s essential for your brand to stay ahead of the curve. Beyond simple visual preferences, overarching trends are certainly impacting the styles you’ll be seeing in the new year. Let’s take a closer look. Purpose Brands are facing pressure to demonstrate social conscience. […]
11 Ways to Grow Your Social Media Audience Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new […]
3 Evolving Social Media Trends to Embrace in 2020 The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products […]
Using the power of the digital era to your advantage as a social media advertising professional The rise of the digital era has brought with it an influx of interest and investment in the social media landscape. Of course, this is a fact that you are very much familiar with, given that you have chosen to pursue a career as […]
What is an Inbound Marketing Strategy: The Important Things to Know. With 71% of marketers globally using inbound marketing as their primary marketing method, if you aren’t using inbound marketing, you’re falling behind. If you’re stuck in a rut only using outbound marketing strategies and you need an inbound marketing strategy you can implement right away. […]
Web Design Basics: 10 Tips for Effective Visual Communication [Infographic] Are you looking for ways to improve your website design? Want to ensure that your business website is effectively communicating with your target audience? The team from Visage share their tips for success in this infographic. Here’s a quick summary: Typography Color Iconography Callouts Negative space Illustration […]
The Do’s and Don’ts of Creating Brand Recognition for Your Small Business [Infographic] Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic. They include the following branding elements: Logo Fonts […]
The Process and Performance of Ad Retargeting, and Why You Should be Using it Nobody takes rejection well, especially when there’s money on the line. Lost conversions can be a nuisance, and no website wants to lose prospective customers. However, retargeting – or remarketing as it’s sometimes known – can be a great way to […]
The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey] I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all […]
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