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With Apple planning to roll out its new IDFA update shortly, which is expected to significantly reduce the amount of behavioral data available to advertisers across the mobile eco-system, Google is also exploring its options on this front, as it works to bring Android up to speed with the broader push towards increased data tracking transparency. As per Bloomberg: “Internally, […]
Best CRO Practices To Double Your Revenue In recent months, Conversion Rate Optimization ( CRO) has seen a boost in popularity. If you are in the communications business, you might have heard about it before and ignored it as just another fad or buzzword that will pass away eventually. In fact, according to a latest […]
Video Marketing is More Effective that’s a fact! But why is that? Well let’s get some stats for video positioning online: 5 Billion videos are watched on YouTube every day. 80% of the global internet traffic is videos. 90% of online consumers prefer video description over a written one. Search engines prioritize video in their […]
The ultimate goal for any business is to be profitable, and, as most of us know, the path to doing that is to generate demand and win more deals. Attracting, nurturing, and converting new customers, however, is not an easy thing to do — even for the most profitable and notable brands. For some companies, […]
3 Evolving Social Media Trends to Embrace in 2020 The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products […]
Web Design Basics: 10 Tips for Effective Visual Communication [Infographic] Are you looking for ways to improve your website design? Want to ensure that your business website is effectively communicating with your target audience? The team from Visage share their tips for success in this infographic. Here’s a quick summary: Typography Color Iconography Callouts Negative space Illustration […]
22 Holiday Marketing Ideas for Social Media Campaigns Every year, the holiday season presents businesses with a chance to really engage their customers with unique holiday marketing ideas. The period between Thanksgiving and Christmas is an incredible time for online sales. Most of these ideas can be blasted out through social media campaigns. Holiday sales […]
How Data Analysis Can Refine the Customer Experience. There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do one thing right above all […]
10 Tips to Create a Winning Social Media Strategy [Infographic] Are you about to embark on a social media campaign for your business? Want to know how to implement a successful social media marketing strategy? The team from ifour share their steps to success in this infographic. Here’s a quick summary: Set your benchmarks Know your audience […]
Trick or Treat Your Way into Halloween [Infographic] Do you have your Halloween campaigns locked and loaded – or likely already in action? With only days to go, hopefully you have everything you need planned – but if you were thinking about whether to add in just a little extra, or make a last-minute push, […]
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