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How Psychology Can Help You on Social Media Why do people love scrolling through Instagram? Liking stuff on Facebook? Pinning things on their Pinterest boards? There’s a reason behind every trend we experience and app we love. The more you can come to understand your target audience and why they do the things they do, the better […]
4 Best Practices for Community Management While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. But there’s more to content than just the publication of branded material in itself. If your goals are to increase […]
Social Media Content Trends for 2020 and Beyond [Infographic] Social media is always changing, with technological advances, both in terms of devices and platforms, enabling new ways for people to interact. A great example is the rise of Stories – a few years ago, Stories wasn’t even a consideration, and now more than a billion people use […]
The Demographics of Social Media in 2019 [Infographic] Social media is always changing, and not just in terms of new algorithm updates or platform features, but also to usage, and where people’s attention lie. In the past, for example, your best bet on social would have been to establish profiles for your brand on Facebook […]
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