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11 Ways to Grow Your Social Media Audience Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new […]
How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to) As social channels such as TikTok, Instagram Stories, and Facebook Live increase in popularity, so does the demand for real-time content. Audiences now expect instant updates, they want to see relevant content as it happens. In order to capitalize on such […]
Text vs. Images: Which Content-Format is Effective? A copywriter and a graphic designer walk into a bar. The copywriter confidently declares “text trumps visuals” but the graphic designer shouts in protest “no way, visuals rule the world!” So who should we root for? There’s no two ways about it — thoughtful content and beautiful visuals […]
Using the power of the digital era to your advantage as a social media advertising professional The rise of the digital era has brought with it an influx of interest and investment in the social media landscape. Of course, this is a fact that you are very much familiar with, given that you have chosen to pursue a career as […]
Add Holiday Spice to Your Christmas Social Media Campaigns with Our 12 Days of Christmas Campaign Ideas (Infographic) Just like the holiday tune “The 12 Days of Christmas,” we’ve got 12 festive ideas for your Christmas social media campaigns. Try one (or two, or three, or all 12!) to get your holidays rolling. Read below […]
What is an Inbound Marketing Strategy: The Important Things to Know. With 71% of marketers globally using inbound marketing as their primary marketing method, if you aren’t using inbound marketing, you’re falling behind. If you’re stuck in a rut only using outbound marketing strategies and you need an inbound marketing strategy you can implement right away. […]
How to use Social Media Data in your Marketing Strategy For modern marketing teams, social media comes with a huge amount of data that can quickly prove invaluable. The amount of information that you can glean from social data is mind-boggling and can be more than useful when it comes to informing any new marketing strategies. […]
The Process and Performance of Ad Retargeting, and Why You Should be Using it Nobody takes rejection well, especially when there’s money on the line. Lost conversions can be a nuisance, and no website wants to lose prospective customers. However, retargeting – or remarketing as it’s sometimes known – can be a great way to […]
The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey] I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all […]
22 Holiday Marketing Ideas for Social Media Campaigns Every year, the holiday season presents businesses with a chance to really engage their customers with unique holiday marketing ideas. The period between Thanksgiving and Christmas is an incredible time for online sales. Most of these ideas can be blasted out through social media campaigns. Holiday sales […]
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