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7 Tools to Find Influencers on Social Media [Infographic] Influencer marketing is one of the most cost-effective tactics of today. According to a study by Tomoson, every $1 spent on influencer marketing brings, on average, $6,50 in benefit. Moreover, the top 13% of businesses utilizing influencer marketing saw a return of at least $20 per dollar […]
How Data Analysis Can Refine the Customer Experience. There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do one thing right above all […]
10 Tips to Create a Winning Social Media Strategy [Infographic] Are you about to embark on a social media campaign for your business? Want to know how to implement a successful social media marketing strategy? The team from ifour share their steps to success in this infographic. Here’s a quick summary: Set your benchmarks Know your audience […]
9 Simple & Fast Ways to Elevate Your Content Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short of achieving your goals if your content isn’t optimized for conversions. Yet, all too often, content marketers fail to differentiate […]
What I Learned from Surveying Over 400 Influencers With influencer-brand relationships becoming increasingly important in digital marketing strategy, I wanted to get a better feel for how the influencers themselves view influencer marketing. To do this, I surveyed over 400 influencers and got their take on the current state of the industry. Brands have some […]
How Much Time Do People Spend Connected to Media in 2019? [Infographic] In what will come as no surprise, people are spending more time than ever on their mobile devices and logged on to social media platforms. But what’s interesting to note is how our habits have changed over time, and how our digital behaviors vary […]
Study suggests using emojis makes you appear more friendly — even at work Emojis have come a long way from using a colon and closing parentheses to share a smile — a recent survey suggests that emojis can help convey a sense of being friendly and approachable using a digital interface, even in a […]
Using Social Media to Enhance Your Business Promotion Businesses these days use a variety of different methods to market themselves. Some methods are more costly than others, but one very effective and affordable means of marketing is through promotions. Everybody loves a special offer, discount, or freebie, and this is one of how you can […]
Customers Are Your Secret Weapon Customer opinions matter more than ever in the age of consumer distrust. Businesses need to understand how to utilize customer opinions to create the kind of content that directly impacts conversions. By adopting a more strategic approach to gathering feedback and applying user data correctly, publishers and brands can find […]
5 Critical SEO Considerations When Optimizing News Websites A few rules of SEO, like publishing great content and providing a good user experience, are universal. But not all websites thrive by using the exact same set of SEO guidelines. News websites, in particular, place greater emphasis on certain elements than other types of sites. Here […]
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