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Study Finds ‘Like’ Buttons Are the Most Harmful Social Media Feature A study commissioned by the Royal Society for Public Health (RSHP) finds ‘like’ buttons are the most toxic feature on social media. The RSHP polled over 2,000 people, including adults and teens, and found the like button is considered more harmful than push notifications, which are […]
What I Learned from Surveying Over 400 Influencers With influencer-brand relationships becoming increasingly important in digital marketing strategy, I wanted to get a better feel for how the influencers themselves view influencer marketing. To do this, I surveyed over 400 influencers and got their take on the current state of the industry. Brands have some […]
4 Best Practices for Community Management While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. But there’s more to content than just the publication of branded material in itself. If your goals are to increase […]
Social Media Content Trends for 2020 and Beyond [Infographic] Social media is always changing, with technological advances, both in terms of devices and platforms, enabling new ways for people to interact. A great example is the rise of Stories – a few years ago, Stories wasn’t even a consideration, and now more than a billion people use […]
A fond farewell to Grumpy Cat, the internet’s most famous feline It’s almost too sad to think about, especially if you’re a cat or animal lover. Grumpy Cat — the super meme of all feline bad attitude — died at the age of seven from complications related to a urinary tract infection. A message announcing her death […]
How Much Time Do People Spend Connected to Media in 2019? [Infographic] In what will come as no surprise, people are spending more time than ever on their mobile devices and logged on to social media platforms. But what’s interesting to note is how our habits have changed over time, and how our digital behaviors vary […]
Study suggests using emojis makes you appear more friendly — even at work Emojis have come a long way from using a colon and closing parentheses to share a smile — a recent survey suggests that emojis can help convey a sense of being friendly and approachable using a digital interface, even in a […]
Using Social Media to Enhance Your Business Promotion Businesses these days use a variety of different methods to market themselves. Some methods are more costly than others, but one very effective and affordable means of marketing is through promotions. Everybody loves a special offer, discount, or freebie, and this is one of how you can […]
Customers Are Your Secret Weapon Customer opinions matter more than ever in the age of consumer distrust. Businesses need to understand how to utilize customer opinions to create the kind of content that directly impacts conversions. By adopting a more strategic approach to gathering feedback and applying user data correctly, publishers and brands can find […]
5 Critical SEO Considerations When Optimizing News Websites A few rules of SEO, like publishing great content and providing a good user experience, are universal. But not all websites thrive by using the exact same set of SEO guidelines. News websites, in particular, place greater emphasis on certain elements than other types of sites. Here […]
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