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The Process and Performance of Ad Retargeting, and Why You Should be Using it Nobody takes rejection well, especially when there’s money on the line. Lost conversions can be a nuisance, and no website wants to lose prospective customers. However, retargeting – or remarketing as it’s sometimes known – can be a great way to […]
The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey] I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all […]
22 Holiday Marketing Ideas for Social Media Campaigns Every year, the holiday season presents businesses with a chance to really engage their customers with unique holiday marketing ideas. The period between Thanksgiving and Christmas is an incredible time for online sales. Most of these ideas can be blasted out through social media campaigns. Holiday sales […]
Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic] This infographic explores 22 reasons why social media is an important investment for businesses today. Here are a few examples from the list: Generate leads Boost sales Partner with influencers Go viral Source content Reputation management See the infographic below for more detail. Link to the […]
5 Things You Should Know About “People Also Ask” & How to Take Advantage It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. […]
5 Ways to Overcome Challenges & Build Meaningful Brands Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing […]
5 Key Tips for Managing Criticism and Negative Comments Online As someone who’s made a career of sharing content on various social media platforms, as well as managing various online communities, I can honestly say that I’ve seen, and heard, it all. Well, maybe not everything – but let’s just say nothing really shocks me anymore. […]
10 Tips to Create a Winning Social Media Strategy [Infographic] Are you about to embark on a social media campaign for your business? Want to know how to implement a successful social media marketing strategy? The team from ifour share their steps to success in this infographic. Here’s a quick summary: Set your benchmarks Know your audience […]
Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand. As humans, instant gratification is in our DNA, and we now live in a society that is increasingly being built on immediate access. When we want something, we want it now – we don’t want to wait in line or even […]
9 Simple & Fast Ways to Elevate Your Content Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short of achieving your goals if your content isn’t optimized for conversions. Yet, all too often, content marketers fail to differentiate […]
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