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Video Marketing is More Effective that’s a fact! But why is that? Well let’s get some stats for video positioning online: 5 Billion videos are watched on YouTube every day. 80% of the global internet traffic is videos. 90% of online consumers prefer video description over a written one. Search engines prioritize video in their […]
11 Ways to Grow Your Social Media Audience Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new […]
2020 Local SEO Success: How to Feed, Fight, and Flip Google If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than […]
3 Evolving Social Media Trends to Embrace in 2020 The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products […]
How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to) As social channels such as TikTok, Instagram Stories, and Facebook Live increase in popularity, so does the demand for real-time content. Audiences now expect instant updates, they want to see relevant content as it happens. In order to capitalize on such […]
Text vs. Images: Which Content-Format is Effective? A copywriter and a graphic designer walk into a bar. The copywriter confidently declares “text trumps visuals” but the graphic designer shouts in protest “no way, visuals rule the world!” So who should we root for? There’s no two ways about it — thoughtful content and beautiful visuals […]
Add Holiday Spice to Your Christmas Social Media Campaigns with Our 12 Days of Christmas Campaign Ideas (Infographic) Just like the holiday tune “The 12 Days of Christmas,” we’ve got 12 festive ideas for your Christmas social media campaigns. Try one (or two, or three, or all 12!) to get your holidays rolling. Read below […]
Web Design Basics: 10 Tips for Effective Visual Communication [Infographic] Are you looking for ways to improve your website design? Want to ensure that your business website is effectively communicating with your target audience? The team from Visage share their tips for success in this infographic. Here’s a quick summary: Typography Color Iconography Callouts Negative space Illustration […]
How to use Social Media Data in your Marketing Strategy For modern marketing teams, social media comes with a huge amount of data that can quickly prove invaluable. The amount of information that you can glean from social data is mind-boggling and can be more than useful when it comes to informing any new marketing strategies. […]
The Do’s and Don’ts of Creating Brand Recognition for Your Small Business [Infographic] Are you looking for ways to generate brand recognition for your business? Want to learn the different elements that make up your business brand? Cooper House share their guide to branding in this infographic. They include the following branding elements: Logo Fonts […]
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