What is Emotional Branding and How to Use it Effectively
It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish loyalty among your users. Consumers
Here’s what happened in the world of artificial intelligence in 2020
The year 2020 was long and treacherous, but the biggest bright spot for me was the official launch of Neural. That’s our
Social Media Marketing Post-COVID: Marketers Predict the Future
What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s
The Marketing Calendar for 2021
Given the disruption of 2020, it may feel a little presumptive, even foolish, to start planning for what may or may
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). It’s
Study: Security flaw could allow hackers to trick lab scientists into making viruses
Cyber-security researchers from Ben-Gurion University of the Negev recently discovered a computer attack that could allow hackers to remotely trick laboratory
The two types of consumers you’ll need to woo this holiday season
As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand,
How to use emotion to make your brand’s content more compelling
People remember what makes them feel. Content is no different. If you want something to resonate with audiences, you need to tap
What It Means to Own Your Organic Search Presence
Having an organic digital presence is essential to business success. Read on to learn how to measure, grow, and maintain it