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How to Build Your Social Media Presence

  • By Sergei Kosiachenko
  • September 5, 2019
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How to Build Your Social Media Presence

Creating a social media presence can be inspired by a number of reasons. Whether you are starting a new business or introducing new product lines to your existing collection, there’s always some value in having a strong social media presence.

The Pew Research Center estimates that 69% of all Americans are in at least one social media platform. This translates to millions of potential customers who you can target with your business. Despite this, building a strong social media presence from scratch is not an easy thing. But there are a few tactics that can help you get there.

Develop a Content Calendar

Content is the basis of any social media strategy. It will be used to engage with customers and as such, it is important to have a clear plan with it. The first bit will be to sit down with your marketing team and develop sharable stories that will be of interest to your audience. These stories should be scheduled for publishing at predetermined times. If you can keep your audience interested, they will keep coming back to your social media pages. This makes customer engagement very effective.

Know Your Audience

It’s important to have a profile of the kind of person you will be targeting with your social media campaign. This will help you optimize the adopted strategy to reach these people in the best way possible. It will also ensure that you open social media accounts on platforms where your target audiences spend most of their time.

Check What Your Competition is Doing

Social media is not a new phenomenon. It’s something that has been with us for some years now. It’s very likely that your competitors have already considered these platforms for marketing and brand awareness. What are they doing to achieve their goals? Are there any lessons you can learn and apply in your own strategy? Studying the competition can give you valuable lessons on how to optimize your strategy in line with current market trends.  You will also be able to get a basic background on social media marketing, especially if you are building your presence for the first time.

Update Your Social Media Profile

There will be some specific information needed when you set up your social media account or profile. This information will be used to identify your real money online pokies business or any other venture. However, there are still other optional information pieces on these platforms that can actually make a huge difference. For example, the “Our Story” section on Facebook can deliver a more personalized description of the business in a way that connects with people. Most people these days care about the companies they engage with. The more they get to know you on a deeper level the better.

Start Spreading the Word

Once everything is set up on social media it’s time to start spreading the word out. People will only follow you if they know you exist. You don’t even need to spread the word far and beyond your office walls. Start with your employees and the existing customer base you have and see your numbers grow. Remember that the more following you have on social media the more credible your brand looks. Getting even a few thousands of likes on Facebook for example during the first few days of your social media strategy could be a huge boost.

Social media offers a great option for companies to engage with customers. The simple tips above should help you get started with your social media campaign immediately.

We hope you enjoyed this promoted piece as much as we did!

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