If you’re here, then it means you want to take your business to the next level by generating more leads in a smarter way.
Here are the five best ways to generate more leads.
- Create a Free Tool.
- Make the Most of Email Marketing.
- Determine the Best Lead Magnet for Your Business.
- Host a Webinar.
- Get People to Spin the Wheel.
Once you master these steps, you’ll be able to grow your customer base and revenue.
Let’s dive into the details of each tactic of lead generation.
1- Create a Free Tool
Free tools not only help you provide value to your potential customers, but they also assist in generating tons of email leads.
People are always looking for a quick fix to their problems. When you don’t charge a penny for it, they’ll be more willing to try the solution.
In the end, they’ll have their problems resolved, and you’ll have their email address (lead).
Take Ubersuggest, for example.
You’ll immediately see a search bar that allows you to research keywords or analyze a domain for free. While there’s a premium version of the tool, it was completely free until recently.
When I entered a domain in the tool, it returned with real-time data, such as organic traffic (for the last four months), domain score, and backlinks. So far, they haven’t asked for any other information, not even an email address.
But, to see historical traffic data, get more keyword suggestions, or personalized SEO suggestions, it asks me to log in. They’ve also explicitly mentioned, “it’s free”, encouraging people to share their email address.
People get value before sharing personal information with you which builds trust. As a result, when you ask for their email address for better/more features, they’ll be more than happy to share it with you.
Look for what tools you can create and offer for free. For instance, if you’re into the share market, you can create an investment ROI calculator that provides an expected ROI based on the stock’s past performance.
Whatever tool you create, don’t forget to add a CTA to capture users’ email addresses.
2- Make the Most of Email Marketing
Email marketing enables you to connect with your customers directly. It is one of the most cost-effective strategies to generate leads.
To make the most of email marketing, begin with segmenting your current list based on the subscribers’ interests, browsing behavior, past purchase history, and their location.
The next step is to personalize your emails. The last thing you would want to do is send an irrelevant email to your subscribers.
Netflix is great at personalizing their emails. This is what I received a few days after I canceled my subscription. The email copy reads, “enjoy Netflix again. We’re always adding TV programmes and films for you to enjoy”. The email also has a CTA that says “rejoin today”. It also gives a sneak peek into the latest movies with a collage at the end.
Another way to make the most out of email marketing is leveraging email signatures.
Email signatures are a great way to make your email more professional, advertise your products, provide social proof, and give quick access to your contact details.
You can use a tool like WiseStamp’s free signature generator that lets you add social buttons, custom CTA, banners, sales events, Instagram galleries, and more.
Here’s an example of how to promote your content in email signatures. It says, “free webinar” along with its title – “how to write the perfect cold email”. The word “free webinar” is clickable, which takes the user to the registration page. You can create a similar signature to drive people to your desired page.
Email signatures help drive people to a specific page or a website and don’t look like a sales pitch.
3- Offer Something for Free
You’re already publishing great content, why not produce a little more maybe an in-depth guide or ebook that offers additional value and use it to generate leads.
Here is an example from the Search Engine Journal. They create ebooks on various topics and are available only for those who opt-in.
When you click on download, it asks for information like name, email, work phone, email address, company size, website, and job title.
This is great because it helps them capture and identify highly-qualified leads. This information can then be used to better target each individual.
4- Host a Webinar
Webinars are a great way to generate leads. On average, a webinar receives around 260 registrations.
People tend to share their contact information because of the higher perceived value of webinars.
Hosting webinars positions you as a trustworthy resource, and people want to do business with people they trust.
Unlike sharing a video, webinars allow you to interact with people and answer their questions in real-time.
For example, Zoom, a video-first unified communications platform, conducted a webinar on “best practices for hosting online events”. They also highlighted what you can expect in the webinar, thereby increasing the chances of capturing highly-qualified leads.
5- Get People to Spin the Wheel
Many websites (like Neil Patel, Single Grain, and OptinMonster) have implemented spin the wheel opt-ins to generate leads, and the results were amazing.
According to Optin Monster, Gamified opt-ins are known to increase the conversion rate to 30% and above from 2-3%.
Spin the wheels are effective because they put the visitor in control, motivating them to engage and convert. Besides, they promise something in return.
Here’s an example of the spin-to-win wheel from OptinMonster. It says, “enter your email address below for a chance to spin the wheel and save big on your next purchase”. There are various offers, such as 10% off, 25% off, free shipping, and more.
When integrating a spin the wheel on your website, make sure to offer something interesting to increase the chances of conversion.
Once you learn how to generate leads for your business, you’ll see an increase in your revenue. It just takes planning, testing, and optimization. The five strategies mentioned above will help you capture high-quality leads without looking too obvious. Happy Lead Generation!