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4 Best Practices for Community Management While content marketing has become an essential consideration for all businesses, it’s interesting to note that most content marketing activities focus specifically on publishing schedules and getting things posted. But there’s more to content than just the publication of branded material in itself. If your goals are to increase […]
A fond farewell to Grumpy Cat, the internet’s most famous feline It’s almost too sad to think about, especially if you’re a cat or animal lover. Grumpy Cat — the super meme of all feline bad attitude — died at the age of seven from complications related to a urinary tract infection. A message announcing her death […]
How Much Time Do People Spend Connected to Media in 2019? [Infographic] In what will come as no surprise, people are spending more time than ever on their mobile devices and logged on to social media platforms. But what’s interesting to note is how our habits have changed over time, and how our digital behaviors vary […]
Study suggests using emojis makes you appear more friendly — even at work Emojis have come a long way from using a colon and closing parentheses to share a smile — a recent survey suggests that emojis can help convey a sense of being friendly and approachable using a digital interface, even in a […]
Using Social Media to Enhance Your Business Promotion Businesses these days use a variety of different methods to market themselves. Some methods are more costly than others, but one very effective and affordable means of marketing is through promotions. Everybody loves a special offer, discount, or freebie, and this is one of how you can […]
Customers Are Your Secret Weapon Customer opinions matter more than ever in the age of consumer distrust. Businesses need to understand how to utilize customer opinions to create the kind of content that directly impacts conversions. By adopting a more strategic approach to gathering feedback and applying user data correctly, publishers and brands can find […]
The Demographics of Social Media in 2019 [Infographic] Social media is always changing, and not just in terms of new algorithm updates or platform features, but also to usage, and where people’s attention lie. In the past, for example, your best bet on social would have been to establish profiles for your brand on Facebook […]
How to Build Your Social Media Presence Creating a social media presence can be inspired by a number of reasons. Whether you are starting a new business or introducing new product lines to your existing collection, there’s always some value in having a strong social media presence. The Pew Research Center estimates that 69% of all Americans […]
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