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7 Tools to Find Influencers on Social Media [Infographic] Influencer marketing is one of the most cost-effective tactics of today. According to a study by Tomoson, every $1 spent on influencer marketing brings, on average, $6,50 in benefit. Moreover, the top 13% of businesses utilizing influencer marketing saw a return of at least $20 per dollar […]
How Data Analysis Can Refine the Customer Experience. There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do one thing right above all […]
5 Ways to Overcome Challenges & Build Meaningful Brands Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing […]
5 Key Tips for Managing Criticism and Negative Comments Online As someone who’s made a career of sharing content on various social media platforms, as well as managing various online communities, I can honestly say that I’ve seen, and heard, it all. Well, maybe not everything – but let’s just say nothing really shocks me anymore. […]
10 Tips to Create a Winning Social Media Strategy [Infographic] Are you about to embark on a social media campaign for your business? Want to know how to implement a successful social media marketing strategy? The team from ifour share their steps to success in this infographic. Here’s a quick summary: Set your benchmarks Know your audience […]
Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand. As humans, instant gratification is in our DNA, and we now live in a society that is increasingly being built on immediate access. When we want something, we want it now – we don’t want to wait in line or even […]
Trick or Treat Your Way into Halloween [Infographic] Do you have your Halloween campaigns locked and loaded – or likely already in action? With only days to go, hopefully you have everything you need planned – but if you were thinking about whether to add in just a little extra, or make a last-minute push, […]
Study Finds ‘Like’ Buttons Are the Most Harmful Social Media Feature A study commissioned by the Royal Society for Public Health (RSHP) finds ‘like’ buttons are the most toxic feature on social media. The RSHP polled over 2,000 people, including adults and teens, and found the like button is considered more harmful than push notifications, which are […]
What I Learned from Surveying Over 400 Influencers With influencer-brand relationships becoming increasingly important in digital marketing strategy, I wanted to get a better feel for how the influencers themselves view influencer marketing. To do this, I surveyed over 400 influencers and got their take on the current state of the industry. Brands have some […]
How Psychology Can Help You on Social Media Why do people love scrolling through Instagram? Liking stuff on Facebook? Pinning things on their Pinterest boards? There’s a reason behind every trend we experience and app we love. The more you can come to understand your target audience and why they do the things they do, the better […]
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